How do you stop an offensive or inappropriate ad at Freethought Blogs? Here’s a brief on how.

Our ad service at FtB is automated. We don’t actually choose who advertises on our site, and in fact what ads you see will differ from what ads others will see (like me, for example, even when I look at exactly the same page on FtB that you are), based on barely logical algorithms and cookies and IP geographic locations and whatnot. But we can choose to block certain ads. And if you want to help us do that, here’s the skinny on how.

Periodically we get offensive ads on here, which you may find inappropriate or just plain wrong, for all manner of reasons (from psychics and bullshit alt med, to sexist crap of various kinds, to fundamentalist seminaries, and so on) and you might want to stop them or just help us out by helping us catch and block them. To do that, what we need is the actual click-through URL for the ad (right-click or control-click the ad and copy the URL/link). It will be a crazy long weird URL code.

We can’t block ads by just being told what the ad was for or what it looked like, because there are millions of ads and the only unique identifiers our service lets us use to set blocking is the click-through URL. So we need that URL.

You can send that to us by pasting it into our tech service form here. (You can report all kinds of technical problems with the site there, too, of course, not just this. That link is also at the top of every page at FtB as Tech Issues.) In addition to pasting that URL in there, also politely explain what was offensive about the ad, or why you think we should block it. We may or may not agree. But a decision has to start with our being made aware of it. Since, odds are, we won’t even know about it otherwise.

Regular offenders can theoretically change their ads and thus keep bypassing our block, so if you see an offensive ad or advertised product again, feel free to report it again, just in case that’s what has happened. Although give our tech staff a week at least to purge an ad you reported once already, before reporting it again.

This will be a constant gardening, of course, since new ads and advertisers crop up daily (literally). But any garden has to be constantly gardened. So you’re welcome to give us a hand with pulling the weeds every so often.

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